We've just signed a direct relationship with MassiveMusic, which means your music now reaches ten additional platforms and services. I wanted to explain what this partnership actually means and why it matters for your distribution.
But before I get into the details, let me explain what MassiveMusic is and why having a direct relationship with them is a big deal for independent artists.
What is MassiveMusic?
MassiveMusic is a B2B music infrastructure company that connects music catalogues to digital platforms worldwide. They're part of Songtradr's ecosystem, which includes the former 7digital infrastructure that's been powering music delivery for over 20 years.
When streaming services, apps, and digital platforms need music, MassiveMusic is often the company making that happen behind the scenes. They handle delivery to platforms that range from streaming services to music recognition apps to rights monitoring systems.
For distributors like us, there are two ways to access this network. You can go through intermediaries, which adds extra steps and slows everything down. Or you can have a direct relationship, which is what we've now secured.
Direct means faster delivery, cleaner data coming back to you, and better support when issues need resolving. It's the difference between releases going live in a couple of days versus waiting a week or more.
New Platforms Coming to Kinjari Members
This partnership adds ten new destinations for your music. Here's what each one does and why it's worth having your catalogue there.
GrandPad
GrandPad is a tablet and music streaming service designed for seniors. Their catalogue includes over 32 million songs across genres like big band, jazz, gospel, swing, and classic rock. They've got 1.2 million connected users across 120+ countries.
This is worth paying attention to if your music appeals to older listeners. The audience here isn't competing for attention against the same viral tracks dominating mainstream platforms. They're actively looking for music that fits their taste, and the discovery experience is built around their preferences rather than algorithmic trends.
For artists making jazz, classical, easy listening, or anything with crossover appeal to older generations, GrandPad opens up an audience that's genuinely underserved by the major streaming platforms.
HomeWAV
HomeWAV provides communication services and entertainment to incarcerated individuals through tablets in correctional facilities. Music is a significant part of their offering, with users purchasing downloads at $1-2 per track.
There are roughly 2.3 million incarcerated people in the United States alone. That's a substantial market that's completely inaccessible through traditional streaming because these facilities don't have open internet access. Downloads are the only option, which means actual purchase revenue rather than streaming fractions.
This isn't a market most artists think about, but it's real money from real listeners who are actively buying music.
OpenWav
OpenWav launched in 2025 as a superfan-focused platform, founded by Wyclef Jean and backed by $30 million from Warner Music and CAA's Connect Ventures. It combines music streaming with ticketing, merchandise, and fan community features.
The model is built around helping artists monetise their most dedicated fans. Artists keep 80% of merch and ticket sales through the platform. During early testing, some artists were reportedly generating five figures per week, which is more than most independent artists earn annually from streaming.
Goldman Sachs has projected the superfan market at $4 billion, and OpenWav is positioning itself to capture a significant piece of that. Having your music available there puts you in front of fans who are actively looking to support artists beyond just streaming.
Stationhead
Stationhead is a social streaming platform where fans host live radio shows and streaming parties. You might have seen it used for major releases. BTS, Coldplay, Nicki Minaj, and Blackpink have all run release events through the platform.
What makes Stationhead interesting is that streams on the platform count as premium streams on Spotify and Apple Music, which means they contribute to chart positions. Fans average over three hours at streaming events, and the platform has over 7 million users across 200 countries.
The downloads feature we're now connected to lets fans purchase tracks directly, adding another revenue stream on top of the streaming activity.
Musixmatch
Musixmatch runs the world's largest lyrics database, powering the synchronised lyrics you see on Spotify, Apple Music, Amazon Music, Instagram, and Google. They've got 80 million users and over 12 million songs with lyrics in their system.
Having your lyrics properly in Musixmatch isn't just about fans being able to sing along. Accurate, synchronised lyrics improve listener engagement metrics, which affects how algorithms recommend your music. Platforms use engagement data to decide what to promote, and lyrics that work properly keep listeners on your tracks longer.
Musixmatch Pro also lets artists verify their official lyrics and create lyric videos for social media, which is useful for promotion.
Musicube
Musicube is an AI-powered metadata and music analysis company, also part of the Songtradr family. They analyse tracks across over 500 different tags covering mood, tempo, energy, vocal characteristics, instrumentation, and more.
This matters for sync licensing. When music supervisors search for tracks for TV, film, or advertising, they're searching by characteristics rather than artist names. Better metadata means your music is more likely to surface when someone's looking for "uplifting acoustic with female vocals" or "dark electronic instrumental."
Musicube's database includes over 50 million songs, and having your catalogue properly analysed and tagged improves your chances of being discovered for sync opportunities.
SoundHound
SoundHound is a music recognition app with over 100 million users. It identifies songs by listening, and unlike some competitors, it can also identify tracks from humming or singing.
The app is integrated into Hyundai and Kia vehicles, smart home devices, and various other platforms. When someone uses SoundHound to identify your track, they're directed to streaming platforms where you earn royalties.
This extends discovery beyond playlist browsing into real-world moments. Someone hears your track in a café, identifies it with SoundHound, and ends up streaming it. That's a listener you might never have reached otherwise.
PEX
PEX provides content identification technology that tracks music usage across social media and user-generated content platforms. Their database includes over 27 billion audio fingerprints.
Here's why this matters: PEX found that 38% of music on TikTok is modified in some way. Sped up, slowed down, remixed, mashed up with other tracks. Without proper detection, artists miss royalties on all of those uses because the standard identification systems can't match them.
Having your music in PEX's system means these modified versions can be identified and tracked, which helps ensure you're getting paid for uses that would otherwise slip through the cracks.
TuneSat
TuneSat monitors TV broadcasts and websites worldwide to detect when music is used. They track over 200 broadcast channels across the US, UK, France, Germany, and Italy, plus millions of websites.
The problem they're solving is significant. TuneSat estimates that up to 80% of music used on TV goes unreported to performance rights organisations. That's royalties artists are owed but never see because nobody tracked the usage.
Having your catalogue in TuneSat's monitoring system provides evidence when your music gets used, which helps you claim royalties you're entitled to.
NEC
NEC rounds out the new platforms, adding another distribution channel to the network and extending where your music can be heard.
7digital Store
Alongside these new platforms, we're also resuming distribution to the 7digital store itself. 7digital has been one of the longest-running digital music retailers, operating for over 20 years and serving listeners who prefer to buy and own their music rather than stream it. If you previously had releases on 7digital through Kinjari, they'll be restored. For new releases, just tick the 7digital box and your music will be available on both the 7digital store and all ten of the new platforms covered above.
What This Means for Your Music Distribution
Adding these platforms to your distribution isn't just about having more logos on a list. Each one represents either a new audience, a new revenue stream, or better protection for the royalties you're already owed.
The streaming platforms open up listeners who aren't accessible through Spotify and Apple Music. The metadata and recognition services improve how your music gets discovered across the entire digital ecosystem. The rights monitoring tools help ensure you're actually getting paid when your music is used.
For independent artists, this kind of access used to require working with specialised distributors who charged extra fees or had complicated approval processes. Some distributors charge $10+ per month extra just for access to certain platforms, with separate applications and additional hoops to jump through.
With Kinjari, all of this is included in your standard membership. No extra fees, no separate applications. Your music just goes to more places.
Faster Distribution with Direct Relationships
Having a direct relationship with MassiveMusic rather than going through intermediaries means better service across the board.
Releases to these platforms will typically go live faster because there are fewer steps in the chain. When something needs fixing, we can work with MassiveMusic directly rather than going through multiple layers of support. The data that comes back is cleaner and more reliable.
This is the kind of infrastructure improvement that doesn't show up in flashy feature announcements, but it makes a real difference to how smoothly your releases go out and how accurately your royalties get tracked.
What Happens for Existing Kinjari Members
If you've already sent releases to 7digital, your music will automatically be delivered to these new platforms through our MassiveMusic partnership.
For future releases, just make sure you tick the 7digital box when selecting your distribution channels. That's it.
Royalties from these platforms will appear in your dashboard alongside your existing earnings, broken down by platform so you can see where your music is performing.
Getting Started with Kinjari
If you're not with us yet, this is a good time to consider it. For $3 per month, you get distribution to over 100 platforms worldwide, including all the major streaming services plus these new additions through our MassiveMusic partnership.
You keep 90% of your royalties, and you get actual human support when you need help. No chatbots, no week-long waits for responses.
We built Kinjari because we think independent artists deserve better than what most distributors offer. Partnerships like this one with MassiveMusic are part of how we deliver on that.
Ready for a distributor that has your back?
Just $3/mo. You keep 90% of the royalties.
